{"product_id":"the-60-multivitamin","title":"The 60+ Multivitamin","description":"\u003c!-- ============================================================\n     HOLLIS — START DAILY (PRODUCT PAGE)\n     Conversion content sections to place BELOW the Shopify buy box.\n     Shares the design system of the Formula \/ Why 60+ \/ About pages.\n     The buy box itself (price, qty, subscribe widget, add-to-cart) is\n     generated by your theme + subscription app — see the SPEC at the\n     very bottom of this file for how that must be configured.\n     ============================================================ --\u003e\n\n\u003c!-- Fonts: Libre Caslon Text (headings) + Inter (body). No other fonts. --\u003e\n\u003clink rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\u003e\n\u003clink rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin\u003e\n\u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700\u0026amp;family=Libre+Caslon+Text:ital@0;1\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\n\n\u003cstyle\u003e\n  .hollis-pp {\n    --hf-cream: #F3F4F1;\n    --hf-paper: #FAFAF8;\n    --hf-ink: #1B1B18;\n    --hf-muted: rgba(27,27,24,0.72);\n    --hf-line: rgba(27,27,24,0.12);\n    --hf-red: #6B1F1A;\n    --hf-red-dark: #561815;\n    --hf-red-soft: #ECE3DF;\n    --hf-serif: \"Libre Caslon Text\", Georgia, \"Times New Roman\", serif;\n    --hf-sans: \"Inter\", -apple-system, BlinkMacSystemFont, \"Segoe UI\", Helvetica, Arial, sans-serif;\n    color: var(--hf-ink); font-family: var(--hf-sans); line-height: 1.6; letter-spacing: 0.01em;\n    -webkit-font-smoothing: antialiased; font-size: 18px;\n  }\n  .hollis-pp * { box-sizing: border-box; }\n  .hollis-pp { width: 100vw; max-width: 100vw; position: relative; left: 50%; right: 50%; margin-left: -50vw; margin-right: -50vw; }\n  .hollis-pp .hf-wrap { max-width: 1200px; margin: 0 auto; padding: 0 40px; }\n  .hollis-pp section { padding: clamp(3.5rem, 8vw, 6rem) 0; }\n  .hollis-pp h2 { font-family: var(--hf-serif); font-weight: 400; font-size: clamp(34px, 4.5vw, 50px); line-height: 1.15; letter-spacing: -0.005em; margin: 0 0 0.3em; }\n  .hollis-pp h3 { font-family: var(--hf-sans); font-weight: 700; margin: 0; }\n  .hollis-pp .hf-lead { font-size: clamp(18px, 1.6vw, 20px); color: var(--hf-muted); max-width: 64ch; line-height: 1.55; }\n  .hollis-pp .hf-eyebrow { text-transform: uppercase; letter-spacing: 0.16em; font-size: 13px; font-weight: 500; color: var(--hf-red); margin: 0 0 0.9rem; }\n  .hollis-pp .hf-divider { border: 0; border-top: 1px solid var(--hf-line); max-width: 1200px; margin: 0 auto; }\n  .hollis-pp .hf-photo { border: 1.5px dashed rgba(27,27,24,0.25); background: repeating-linear-gradient(45deg, #ECEDE9, #ECEDE9 12px, #E5E6E1 12px, #E5E6E1 24px); border-radius: 4px; display: flex; align-items: center; justify-content: center; text-align: center; color: rgba(27,27,24,0.5); font-size: 15px; padding: 1.5rem; min-height: 300px; }\n  .hollis-pp .hf-photo span { max-width: 32ch; }\n\n  \/* trust strip *\/\n  .hollis-pp .hf-trust-strip { background: var(--hf-paper); }\n  .hollis-pp .hf-trust-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.5rem; text-align: center; }\n  .hollis-pp .hf-trust-item h3 { font-size: 16px; margin-bottom: 0.3rem; }\n  .hollis-pp .hf-trust-item p { margin: 0; font-size: 15px; color: var(--hf-muted); }\n\n  \/* how it works *\/\n  .hollis-pp .hf-steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; margin-top: 2.8rem; }\n  .hollis-pp .hf-step { background: var(--hf-paper); border-radius: 4px; padding: 2.2rem; }\n  .hollis-pp .hf-step .hf-num { font-family: var(--hf-serif); font-size: 34px; color: var(--hf-red); line-height: 1; margin-bottom: 1rem; }\n  .hollis-pp .hf-step h3 { font-size: 19px; margin-bottom: 0.5rem; }\n  .hollis-pp .hf-step p { margin: 0; color: var(--hf-muted); font-size: 17px; }\n\n  \/* what arrives (two-col) *\/\n  .hollis-pp .hf-arrives { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 4rem); align-items: center; }\n  .hollis-pp .hf-arrives h3 { font-size: 19px; margin: 1.4rem 0 0.4rem; }\n  .hollis-pp .hf-arrives h3:first-child { margin-top: 0; }\n  .hollis-pp .hf-arrives p { margin: 0; color: var(--hf-muted); }\n\n  \/* pillars *\/\n  .hollis-pp .hf-pillars { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; margin-top: 2.4rem; }\n  .hollis-pp .hf-pillar { background: var(--hf-red-soft); border-radius: 4px; padding: 2.2rem; }\n  .hollis-pp .hf-pillar h3 { font-family: var(--hf-serif); font-weight: 400; font-size: 28px; color: var(--hf-red); margin-bottom: 0.7rem; }\n  .hollis-pp .hf-pillar p { margin: 0; font-size: 17px; }\n\n  \/* founder *\/\n  .hollis-pp .hf-founder { display: grid; grid-template-columns: 1fr 1.4fr; gap: clamp(2rem, 5vw, 4rem); align-items: center; }\n  .hollis-pp .hf-founder-quote { font-family: var(--hf-serif); font-size: clamp(22px, 2.4vw, 28px); line-height: 1.4; color: var(--hf-ink); letter-spacing: -0.005em; }\n  .hollis-pp .hf-founder-name { margin-top: 1.4rem; font-weight: 700; font-size: 17px; }\n  .hollis-pp .hf-founder-name span { font-family: var(--hf-serif); font-style: italic; font-weight: 400; color: var(--hf-muted); }\n  .hollis-pp .hf-founder .hf-photo { min-height: 380px; }\n\n  \/* guarantee band *\/\n  .hollis-pp .hf-guarantee { background: var(--hf-red); color: #F7EFE9; text-align: center; }\n  .hollis-pp .hf-guarantee .hf-eyebrow { color: #E6BCAE; }\n  .hollis-pp .hf-guarantee h2 { color: #FFF; }\n  .hollis-pp .hf-guarantee p { color: #EBD6CD; font-size: clamp(18px, 1.7vw, 21px); max-width: 56ch; margin: 1.2rem auto 0; line-height: 1.55; }\n\n  \/* faq *\/\n  .hollis-pp .hf-faq { max-width: 880px; margin: 2.4rem auto 0; }\n  .hollis-pp .hf-faq-item { padding: 1.5rem 0; border-bottom: 1px solid var(--hf-line); }\n  .hollis-pp .hf-faq-item:first-child { border-top: 1px solid var(--hf-line); }\n  .hollis-pp .hf-faq-q { font-weight: 700; font-size: 18px; margin: 0 0 0.4rem; }\n  .hollis-pp .hf-faq-a { margin: 0; color: var(--hf-muted); font-size: 17px; line-height: 1.55; }\n\n  \/* final cta *\/\n  .hollis-pp .hf-final { text-align: center; }\n  .hollis-pp .hf-final-panel { max-width: 720px; margin: 0 auto; background: var(--hf-red-soft); border-radius: 6px; padding: clamp(2.6rem, 6vw, 4.2rem) clamp(1.6rem, 5vw, 3.6rem); }\n  .hollis-pp .hf-final h2 { font-size: clamp(30px, 4vw, 42px); margin-bottom: 1.2rem; }\n  .hollis-pp .hf-final .hf-terms { font-size: 16px; color: var(--hf-muted); margin: 0 0 1.8rem; }\n  .hollis-pp .hf-btn { display: inline-block; background: var(--hf-red); color: #FFF; text-decoration: none; font-weight: 600; font-size: 18px; padding: 1.15rem 3rem; border-radius: 4px; letter-spacing: 0.02em; transition: background 0.15s ease; }\n  .hollis-pp .hf-btn:hover { background: var(--hf-red-dark); }\n\n  @media (max-width: 800px) {\n    .hollis-pp .hf-trust-grid { grid-template-columns: repeat(2, 1fr); gap: 2rem 1.5rem; }\n    .hollis-pp .hf-steps, .hollis-pp .hf-pillars { grid-template-columns: 1fr; }\n    .hollis-pp .hf-arrives, .hollis-pp .hf-founder { grid-template-columns: 1fr; }\n    .hollis-pp .hf-founder .hf-photo { order: -1; }\n  }\n\u003c\/style\u003e\n\n\u003cdiv class=\"hollis-pp\"\u003e\n\n  \u003c!-- =============================================================\n       NOTE: Everything ABOVE this point on the live page is the\n       Shopify buy box (gallery + title + price + subscribe widget +\n       add-to-cart). That is configured per the SPEC at the bottom of\n       this file — it is NOT pasted HTML. These sections sit below it.\n       ============================================================= --\u003e\n\n  \u003c!-- ===================== TRUST STRIP (right under buy box) ===================== --\u003e\n  \u003csection class=\"hf-trust-strip\"\u003e\n    \u003cdiv class=\"hf-wrap\"\u003e\n      \u003cdiv class=\"hf-trust-grid\"\u003e\n        \u003cdiv class=\"hf-trust-item\"\u003e\n\u003ch3\u003eMade for 60+\u003c\/h3\u003e\n\u003cp\u003eDesigned around what changes after 60\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"hf-trust-item\"\u003e\n\u003ch3\u003eCancel anytime\u003c\/h3\u003e\n\u003cp\u003ePause, skip or cancel — without calling anyone\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"hf-trust-item\"\u003e\n\u003ch3\u003eMade in the UK\u003c\/h3\u003e\n\u003cp\u003eGMP-certified facilities\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"hf-trust-item\"\u003e\n\u003ch3\u003e30-day guarantee\u003c\/h3\u003e\n\u003cp\u003eFull refund — and keep the jar\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003chr class=\"hf-divider\"\u003e\n\n  \u003c!-- ===================== HOW IT WORKS ===================== --\u003e\n  \u003csection\u003e\n    \u003cdiv class=\"hf-wrap\"\u003e\n      \u003ch2\u003eJar once. Refill monthly.\u003c\/h2\u003e\n      \u003cp class=\"hf-lead\"\u003eA simple daily habit, delivered before you run out — not a contract.\u003c\/p\u003e\n      \u003cdiv class=\"hf-steps\"\u003e\n        \u003cdiv class=\"hf-step\"\u003e\n          \u003cdiv class=\"hf-num\"\u003e1\u003c\/div\u003e\n          \u003ch3\u003eStart with your jar\u003c\/h3\u003e\n          \u003cp\u003eYour first order includes a refillable Hollis jar, free — yours to keep, for the kitchen counter.\u003c\/p\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"hf-step\"\u003e\n          \u003cdiv class=\"hf-num\"\u003e2\u003c\/div\u003e\n          \u003ch3\u003eRefill arrives monthly\u003c\/h3\u003e\n          \u003cp\u003eA fresh refill pouch turns up every 30 days, before you run out. Top up the jar, recycle the pouch.\u003c\/p\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"hf-step\"\u003e\n          \u003cdiv class=\"hf-num\"\u003e3\u003c\/div\u003e\n          \u003ch3\u003eChange anything, anytime\u003c\/h3\u003e\n          \u003cp\u003ePause when you travel, skip a month, or cancel — all from your account, without calling anyone.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003chr class=\"hf-divider\"\u003e\n\n  \u003c!-- ===================== WHAT ARRIVES ===================== --\u003e\n  \u003csection\u003e\n    \u003cdiv class=\"hf-wrap\"\u003e\n      \u003cdiv class=\"hf-arrives\"\u003e\n        \u003c!-- PHOTO: jar + first refill pouch together, the \"welcome\" --\u003e\n        \u003cdiv class=\"hf-photo\"\u003e\u003cspan\u003ePHOTO — The jar + first refill pouch together. The welcome moment. Warm, tactile, premium.\u003c\/span\u003e\u003c\/div\u003e\n        \u003cdiv\u003e\n          \u003cp class=\"hf-eyebrow\"\u003eWhat turns up\u003c\/p\u003e\n          \u003ch3\u003eYour first month\u003c\/h3\u003e\n          \u003cp\u003eA refillable Hollis jar, yours to keep, plus your first refill. Fill the jar, and you're set.\u003c\/p\u003e\n          \u003ch3\u003eEvery month after\u003c\/h3\u003e\n          \u003cp\u003eA single refill pouch, delivered before you run out. No rebuying, no clutter, lighter on waste.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003chr class=\"hf-divider\"\u003e\n\n  \u003c!-- ===================== BENEFITS (pillars) ===================== --\u003e\n  \u003csection\u003e\n    \u003cdiv class=\"hf-wrap\"\u003e\n      \u003ch2\u003eMade for life after 60.\u003c\/h2\u003e\n      \u003cp class=\"hf-lead\"\u003eTwo capsules a day. 22 vitamins, minerals and carotenoids, at meaningful daily levels.\u003c\/p\u003e\n      \u003cdiv class=\"hf-pillars\"\u003e\n        \u003cdiv class=\"hf-pillar\"\u003e\n\u003ch3\u003eEnergy\u003c\/h3\u003e\n\u003cp\u003eB vitamins contribute to normal energy-yielding metabolism. Vitamin C, B6, B12 and folate contribute to the reduction of tiredness and fatigue.\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"hf-pillar\"\u003e\n\u003ch3\u003eDefence\u003c\/h3\u003e\n\u003cp\u003eVitamin C, vitamin D, zinc and selenium contribute to the normal function of the immune system. Vitamin C, vitamin E, zinc and selenium contribute to the protection of cells from oxidative stress.\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"hf-pillar\"\u003e\n\u003ch3\u003eStrength\u003c\/h3\u003e\n\u003cp\u003eVitamin D contributes to the maintenance of normal muscle function. Vitamin D, vitamin K, zinc and manganese contribute to the maintenance of normal bones.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cp style=\"margin-top:1.8rem;\"\u003e\u003ca href=\"\/pages\/the-formula\" style=\"color:var(--hf-red);font-weight:600;text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:2px;\"\u003eSee the full formula →\u003c\/a\u003e\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003chr class=\"hf-divider\"\u003e\n\n  \u003c!-- ===================== FOUNDER (stands in for reviews at launch) ===================== --\u003e\n  \u003csection\u003e\n    \u003cdiv class=\"hf-wrap\"\u003e\n      \u003cdiv class=\"hf-founder\"\u003e\n        \u003c!-- PHOTO: Dr Patel, warm, human, no white coat --\u003e\n        \u003cdiv class=\"hf-photo\"\u003e\u003cspan\u003ePHOTO — Dr Sachin Patel. Warm, human. No white coat, no clinic.\u003c\/span\u003e\u003c\/div\u003e\n        \u003cdiv\u003e\n          \u003cp class=\"hf-eyebrow\"\u003eFrom the founder\u003c\/p\u003e\n          \u003cp class=\"hf-founder-quote\"\u003e\"I'm a GP. For years I watched people over 60 reach for the same familiar brands — and as doctors, we recommended them, without looking closely at the forms or doses. I wasn't comfortable with that. So I made the one I'd put on my own family's kitchen counter.\"\u003c\/p\u003e\n          \u003cp class=\"hf-founder-name\"\u003eDr Sachin Patel \u003cspan\u003e— GP \u0026amp; Founder\u003c\/span\u003e\u003c\/p\u003e\n          \u003cp style=\"margin-top:1.2rem;\"\u003e\u003ca href=\"\/pages\/about\" style=\"color:var(--hf-red);font-weight:600;text-decoration:none;border-bottom:1px solid currentColor;padding-bottom:2px;\"\u003eRead why I made Hollis →\u003c\/a\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003c!-- ===================== GUARANTEE BAND ===================== --\u003e\n  \u003csection class=\"hf-guarantee\"\u003e\n    \u003cdiv class=\"hf-wrap\"\u003e\n      \u003cp class=\"hf-eyebrow\"\u003eNo risk\u003c\/p\u003e\n      \u003ch2\u003eTry it for 30 days.\u003c\/h2\u003e\n      \u003cp\u003eGive Hollis a month. If it's not right for you, contact us within 30 days for a full refund — and keep the jar.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003c!-- ===================== FAQ ===================== --\u003e\n  \u003csection\u003e\n    \u003cdiv class=\"hf-wrap\"\u003e\n      \u003ch2 style=\"text-align:center;\"\u003eBefore you start.\u003c\/h2\u003e\n      \u003cdiv class=\"hf-faq\"\u003e\n        \u003cdiv class=\"hf-faq-item\"\u003e\n\u003cp class=\"hf-faq-q\"\u003eWhat exactly arrives each month?\u003c\/p\u003e\n\u003cp class=\"hf-faq-a\"\u003eA single refill pouch, delivered before you run out. The jar comes free with your first order and is yours to keep.\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"hf-faq-item\"\u003e\n\u003cp class=\"hf-faq-q\"\u003eCan I really cancel anytime?\u003c\/p\u003e\n\u003cp class=\"hf-faq-a\"\u003eYes — pause, skip or cancel from your account, without calling anyone. No contract, no hoops.\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"hf-faq-item\"\u003e\n\u003cp class=\"hf-faq-q\"\u003eHow do I take it?\u003c\/p\u003e\n\u003cp class=\"hf-faq-a\"\u003eTwo vegetable capsules daily, with food.\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"hf-faq-item\"\u003e\n\u003cp class=\"hf-faq-q\"\u003eIs it for men and women?\u003c\/p\u003e\n\u003cp class=\"hf-faq-a\"\u003eYes, both.\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"hf-faq-item\"\u003e\n\u003cp class=\"hf-faq-q\"\u003eCan I take it with medication or other supplements?\u003c\/p\u003e\n\u003cp class=\"hf-faq-a\"\u003eIf you take regular medication, or already take a multivitamin or high-dose vitamin or mineral product, check with your doctor or pharmacist before adding Hollis. Hollis contains vitamin K2 — if you take warfarin or another vitamin K-sensitive anticoagulant, speak to your doctor or pharmacist first.\u003c\/p\u003e\n\u003c\/div\u003e\n        \u003cdiv class=\"hf-faq-item\"\u003e\n\u003cp class=\"hf-faq-q\"\u003eWhere is it made?\u003c\/p\u003e\n\u003cp class=\"hf-faq-a\"\u003eIn the UK, in GMP-certified facilities.\u003c\/p\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n  \u003c!-- ===================== FINAL CTA ===================== --\u003e\n  \u003csection class=\"hf-final\"\u003e\n    \u003cdiv class=\"hf-wrap\"\u003e\n      \u003cdiv class=\"hf-final-panel\"\u003e\n        \u003cp class=\"hf-eyebrow\" style=\"color:var(--hf-red);\"\u003eThe 60+ Multivitamin\u003c\/p\u003e\n        \u003ch2\u003eStart Daily.\u003c\/h2\u003e\n        \u003cp class=\"hf-terms\"\u003e\u003cstrong\u003e£36\/month\u003c\/strong\u003e · about £1.20 a day · free jar with first order · cancel anytime\u003c\/p\u003e\n        \u003ca href=\"#buy-box\" class=\"hf-btn\"\u003eStart Daily — £36\/month\u003c\/a\u003e\n        \u003cp style=\"margin-top:1.2rem;font-size:15px;color:var(--hf-muted);font-style:italic;\"\u003eMore good days start with what you do daily.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/section\u003e\n\n\u003c\/div\u003e\n\n\u003c!-- ============================================================\n     SPEC — THE BUY BOX (configure in theme + subscription app)\n     This part is NOT pasted HTML. Build it in Shopify. The buy box is\n     the single highest-leverage element on the page — engineer it.\n\n     LAYOUT (above the sections above):\n     • Left: product gallery. Shot 1 = jar + pouch together. Shot 2 =\n       two capsules in palm. Shot 3 = supplement facts panel as an image.\n       Shot 4 = lifestyle (someone taking it at breakfast).\n     • Right: the buy box, in this order:\n        1. Product title: \"The 60+ Multivitamin\"\n        2. One line under it: \"Two capsules a day. 22 vitamins, minerals\n           and carotenoids, designed around what changes after 60.\"\n        3. [Review stars slot — EMPTY at launch. Leave the space in the\n           template so it drops in later without redesign. Do NOT fake.]\n        4. Subscription widget — see CONFIG below.\n        5. Price, shown as BOTH: \"£36\/month\" large + \"about £1.20 a day\"\n           small beneath. The daily reframe lifts conversion.\n        6. CTA button: \"Start Daily — £36\/month\" (NOT \"Add to cart\").\n           Full-width, brand red #6B1F1A.\n        7. Directly under the button, small: \"First order includes your\n           free Hollis jar · Pause, skip or cancel anytime, without\n           calling anyone · 30-day money-back guarantee.\"\n           (This reassurance under the button is the #1 conversion lever\n           for a subscription-wary 60+ audience — do not omit or bury it.)\n\n     SUBSCRIPTION WIDGET CONFIG (Shopify Subscriptions free app, or Seal free):\n     • SUBSCRIPTION-ONLY. Do NOT show a one-time purchase option at all.\n       (If the app forces a one-time radio, hide it via the app settings\n       or theme CSS — the locked model is subscription-only.)\n     • Single plan: delivery every 30 days, £36.\n     • No frequency selector at launch (no 30\/60\/90 choice).\n     • First-order logic: the free jar ships with order 1 only; refills\n       thereafter. Set this up as a \"first delivery includes\" bundle, or\n       handle via a fulfilment SKU rule — confirm the chosen app supports\n       a different first shipment. If it can't cleanly, ship jar+refill as\n       the month-1 fulfilment and refill-only after.\n     • CANCEL\/PAUSE\/SKIP: turn ON full self-serve in the customer portal.\n       Do NOT enable cancel-deflection dark patterns. The brand promises\n       \"without calling anyone\" — the portal must honour it literally, or\n       you'll get chargebacks and it contradicts the whole positioning.\n\n     STICKY ADD-TO-CART:\n     • Enable a sticky bar on scroll (mobile + desktop):\n       \"Hollis · £36\/month · [ Start Daily ]\". Most themes have this; if\n       not, it's a small dev add. It keeps the CTA always one tap away\n       through the long scroll.\n\n     REVIEWS (the honest gap):\n     • You have none at launch. Do NOT fabricate. Instead:\n       - Leave the star-rating slot in the template (empty), ready.\n       - The founder section + guarantee band above do the trust work\n         reviews normally do.\n       - Add a review app (Shopify Product Reviews free, or Judge.me free\n         tier) now, wired up, so the first real buyers can leave reviews\n         immediately and they start populating from day one.\n       - Optional: a \"founding members\" line near the buy box turns the\n         absence of a crowd into early-adopter appeal — only if true.\n\n     ANALYTICS TO WATCH POST-LAUNCH:\n     • If the page drives traffic but the buy box doesn't convert, the\n       first test is making the under-button reassurance bigger \/ adding\n       the guarantee closer to the button.\n     • Watch the cancel rate in month 2 — if high, the \"before you run\n       out\" fulfilment timing (ship a few days early) is the usual cause.\n     ============================================================ --\u003e","brand":"Hollis","offers":[{"title":"Default Title","offer_id":54030977433941,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1048\/0176\/3669\/files\/Hollis_jar_and_pouch.png?v=1780050073","url":"https:\/\/hollishealth.co.uk\/products\/the-60-multivitamin","provider":"Hollis","version":"1.0","type":"link"}